Annoushka Ducas founded Annoushka in 2009 to create luxury jewellery using precious and semi-precious stones with focus on designs by women for women.

Annoushka Ducas and John Ayton (formerly of Links of London) created Annoushka to bring a new dimension of freedom and self-expression to the world of fine jewellery. Annoushka injects an abundance of colour into the fine jewellery market with her designs using the magic of jewels and almost all of the collections are designed in 18ct gold. The collections are designed to be as ideal to wear with jeans as they are to a black tie event, she describes that it must be comfortable, versatile, unfussy, yet also tell a story.

Clark Group’s investment in Annoushka came to a conclusion in 2013.