ThruDark is a high-performance adventure wear brand founded by two former UK Special Forces (UKSF) operatives.
The brand name ‘Thru-Dark’ represents the endurance through difficult situations experienced not only by ourselves and our colleagues but to all those who encounter hardship in their own lives.
Louis and Staz have over 25 years combined military experience with 18 years serving within UKSF. They have faced brutally demanding situations in some of the world’s most hostile environments. Their prolonged use of technical outdoor wear has enabled them to critique existing designs to create their own with supreme functionality at the forefront of the range. ThruDark was born out of the requirement for the best clothing to “Endeavour Through Adversity” and each item is tested with military precision. The name “Thru-Dark” signifies endurance through challenging circumstances, giving people the courage to battle through hardship in their own lives.
"Clark Group have been paramount to the growth of ThruDark. Joining us right at the start of our inception, Steve, Chris and the extended team have always been here when we’ve needed them. Steve's guidance through the first few years of our business has been vital, as has his initial investment and trust in us as entrepreneurs. He’s supported our team with his finance, HR and marketing teams which has assisted us in achieving the brand’s rapid growth in such a short space of time. We’ll continue to work with Steve for many years to achieve all we can in the performance outerwear market." – Louis and Staz, Co-Founders